Unbalanced Scales – Weighing Marketing Options for Your Law Firm

The past few years have not been kind to any business, and law firms have, by and large, been no exception to the rule. People still need attorneys even in a down economy, but the fact of the matter is that they are less willing to spend money on attorneys fees when they have less money to begin with. None of this should come as any surprise, but it is surprising how often law firms and attorneys are at a loss when it comes to ways to find new clients. Unfortunately, this is a class that never gets taught in law school.

If you own or operate a law firm and haven’t had as much new business as you would like, then I want to introduce you to the concept of search engine optimization (commonly known as ‘SEO’). SEO is not the only way to market a legal practice, and although it’s one of the best ways, there are certainly situations where other forms of marketing may work better. Here’s why more law firms should pay attention to search engine optimization:

  1. Inbound Marketing: In the marketing industry, there is a common distinction between inbound and outbound marketing. In general, outbound marketing is an effort by the company in question to reach out to a potential client and initiate a client-relationship (think, for example, of calling a contact who you know might need your legal services). On the other hand, inbound marketing is marketing that aims to make a company visible to any potential clients who are actively looking for services or products offered by that company. The distinction is not always clear-cut, but it’s important for a law firm. In general, attorneys think about going out and networking (which is always an excellent idea), but the results are limited. Search Engine Optimization allows you to reach more potential clients more quickly.
  2. Efficiency: Let’s be frank – your law firm is your business, and you want to control costs like any other business. Advertising – even in print, but especially on TV – gets very expensive very fast. Advertising online is a good and attractive option, but I would argue that the money is better spent on a long-term SEO solution for your law firm. The rankings and traffic that result from good SEO can last for a very long time and can continue to benefit your law firm down the road.
  3. Competition: In today’s market, it’s getting harder and harder to differentiate your legal services from those provided by the attorney or lawyer down the street. Consequently, it’s prudent to take a different approach to marketing than the guy or gal down the street. There are law firms that already engage in SEO, but there are not as many as there could or should be, and you can take advantage of that fact.

Practicing law is not an easy profession, and the demands of the job have only increased over the past few decades. However, finding clients doesn’t need to be the most difficult part of your legal practice. As I mentioned above, search engine optimization is by no means the only way to get your law firm in front of more potential clients. It’s a method that we have helped many firms use to find many new clients on a ongoing basis.

If you want to get started, it probably makes sense to seek the help of a professional, although many SEO tactics can be tackled yourself if you have the time. In any event, I urge you to get started today, even if it’s with a different type of marketing. Your legal practice and career will greatly benefit down the road.

Guide to Finding the Best Law Firm for Your Business

A law firm is a simple business entity formed by one or more lawyers, who look after the interest of their clients together. Lawyers in these firms can also allow other lawyers to work with them, who are called associates. In a law firm, all the partners not only share the profits and loss incurred, but also the risks associated with running the firm. It functions similar any other company, however in most companies lawyers cannot raise money through IPO’s, which is why conflicts of interest is often not there in this type of business.

How to choose a law form for your business?

For any business, finding the right law firm to handle all their legal issues and get better legal advice is very important. The following guide will help businesses to choose the best law firm for their legal issues.

a. Factors to look for in a law firm:

The first and foremost factor that should be taken in to consideration is to find a firm that has experience in working with businesses similar to the client’s business and understand the nature of the business. Also, they should be able to offer legal advice and explanations in simple, plain language, and not in legal terms. For start-up businesses, small firms are the best option because they charge less and value them more as a client. All solicitors working in the firm should have a practicing certificate issued by the law society, which the professional body for law solicitors. A qualified firm means, it is verified by the law society and so can offer better legal advice.

b. Searching law firms for your business:

The first place to look for a law firm is the law society. The law society can put individuals in touch with solicitors in the particular specialization or particular area, and also arrange for a free consultation. Other people to ask for recommendations include friends, people from similar businesses, accountants, bank managers, and local chamber of commerce.

c. Arranging a meeting with solicitors:

It is always advisable to see a number of solicitors and have a face to face meeting before selecting one. Questioning the solicitor, what they know about your business and its sector, will help enable you to make a decision on whether to choose them or not. Most solicitors charge fee on a per hour basis, so check out how much your solicitors charge. You should try and make them agree a fixed spending fee, so that you don’t spend above your budget limits. To this end, it is advisable to get quotes from solicitors before proceeding. Above all, see what other services the solicitors can offer you for the better growth of your business, and take advantage of the situation.

Conclusion:

The legal market is very big which makes choosing the right law firm for your business a difficult task. A detailed research and a clear idea of what you are looking for in a firm will help you make the right decision and growth of your business.

How to Become a Partner in a Law Firm

Becoming a partner in a law firm is an objective for most lawyers. Partnership entails successfully running the law firm and meeting the expectations of your partners and clients. Lawyers who want to make partnership have to dedicate several years to building good reputation inside and outside their law firms. This usually requires consistently performing good work, earning the respect and admiration of the junior lawyers, the partners and clients they work for. It also requires staying active in their local bar associations and publishing articles on related legal issues.

Lawyers frequently think that being a good lawyer will be sufficient to qualify them for partnership appointment. Being a good litigator is certainly a big part of the criteria for partnership in a law firm. However, there are usually numerous other factors that are taken into consideration for eligibility for legal partnership.

Why is it important to become a partner in a law firm?

As a beginner in the legal world, a lawyer needs to work as a trainee in a law firm for a few years. To succeed as a lawyer, you need to have a clear understanding of the law and get to know the inner workings to help you win cases. Once you have gained enough experience and earned a reputation for winning cases, your chances of becoming a partner is close to reality.

Being a partner has lots of benefits. One of these is become a part owner of the firm and acquiring a share of the profits. A law firm partner also has a right to vote on decisions made by the firm which will include voting on how profits are distributed, making decisions involving the appointment of future partners and deciding the types of clients to represent.

How can a lawyer work up to become a law firm partner?

Being a partner starts with having a common goal and a vision of how you are going to become a part of a law firm and reach the important milestones in your legal career.

Here are tips to successfully become a law firm partner;

Number One
Work the hours: More hours are better.

Number Two:
Bring in new clients: Working hard is a given but a lawyer must also bring new business to the law firm.

Number Three
Be proactive: Anticipate and plan for the future before it transpires. These efforts will please partners and clients.

Number Four
Be result-oriented: Strive to deliver results quickly.

Number Five
Be a team player: The best lawyers are team players who take a personal interest in the firm’s success.

Number Six
Respect firm employees: Treat every staff member the same way you treat your boss.

Number Seven
Practice consistency: Success results from exercising good habits every day. Do not delay and be prompt when responding to any legal concerns.

Number Eight
Accurate time sheet filling: Filling your time sheet truthfully and on-schedule is the best of establishing credibility.

Number Nine
Create work-life balance: The legal profession can be demanding. Therefore, it is very important that you ensure you maintain work-life balance focusing on your family and your health.

Living the life of a professional litigator is challenging. Therefore, having the drive to succeed is not enough. You must also be smart and to prepare yourself for partnership. Those actions will exemplify your true desire for success in the legal profession.

5 Tips for the Best Law Firm Logo

What does your law firm logo suggest to your potential clients?

You only have one chance to make a first impression. Upon meeting a new or prospective client and exchanging business cards, the client will get an impression of your firm based on the law firm logo alone.

So, what does your logo say about your firm?

Your law firm logo represents your law firm to the outside world. Every seemingly insignificant aspect of it makes an impression on the client. Font. Color scheme. Name arrangement. Text size. Spacing. Inclusion of a scale or gavel image.

Looking at your business card and firm logo, your client gets an impression. Your client forms an idea in his or her head of what your firm stands for. Is your logo modern or traditional? Does it make you look frugal and indifferent, like you made the logo yourself in Microsoft Word or does it look like you value your reputation and appearance, and had a professional designer create the logo?

Before approaching a logo designer or creating the logo yourself, there are some very important steps you can take to get a clear picture of what the logo should entail and how it should represent your law firm.

Tip 1: Look at your competitors

You don’t want your law firm to look like the other law firms in your practice area and location, lest your firm be unmemorable to the client. The last thing you want to do is confuse the client with what sets your firm apart from everyone else. See what you like about their logos. Make notes. Try and gauge how their logos make you perceive their law firms. Do their logos make the firms appear professional or do they seem like the firms are unremarkable? Think about what you like and don’t like about these firm logos when deciding on how your own logo is going to look.

Tip 2: Modern or traditional? Decide on a theme

Do you want your logo to be modern or traditional?

These are the two main theme options for law firm logos. This usually means the difference between serif and sans-serif font. What does that mean? Open Microsoft Word or Google Docs. Type your law firm name in Times New Roman, Georgia, or Garamond font. Then, type your firm name again in either Arial or Helvetica. The first three fonts are considered serif fonts because you can see they have little lines on the bottom and sides of letters like A, B, and C. The sans-serif fonts do not have these lines. Serif fonts are associated with newspapers, considered more traditional fonts. Sans-serif fonts are associated with Internet content and are considered modern. Do you want your law firm to have the appearance of a traditional, storied practice or do you want it to appear sleek, adaptive, and modern? The choice is yours.

Tip 3: Choose a Font

Now that we’ve decided whether to go serif or sans-serif, we need to choose which font is going to represent the firm. First thing’s first, it should be noted that you should NOT use a commonly used font. Arial, Helvetica, Times New Roman. People see these fonts every day. Whether they recognize them immediately as Arial, Helvetica, or Times New Roman, people know these fonts. They see Times New Roman while reading the newspaper. They see Helvetica when getting on the subway. They see Arial while reading websites. These fonts do not make an impression anymore.

There are many sites where you can download fonts for free. Google has a directory of free fonts, most of which you’re guaranteed to not have come across. Take a look around. Use the Google Font tool to test out your law firm name in different fonts and compare them side by side.

One last tip on choosing a font: Don’t be indecisive. While two or three fonts may look similar to you, your clients will never know the difference when you choose a font for your law firm logo. They will never know that it was down to three similar fonts. The client will likely not be influenced any differently by similar looking fonts. You may want to ask someone else for their opinion on two or three fonts, but make a choice and stick with it.

Tip 4: Choose your colors

Online you can find many color wheel tools useful to help web designers choose color schemes. Click on a primary color and they will suggest complementary colors. Just make sure that you use a color selection helping tool. Otherwise, you may end up picking two colors that just don’t work together.

When picking colors try avoiding those of a law firm in your practice area and region. You want to make sure you stand apart in the mind of the client. If you think every color combination has been taken by the firms in your region, just ensure that your logo look different to distinguish you from your competitors.

Tip 5: Images or No Images?

Often a law firm logo entails an arrangement of the names of the partners. Sometimes it’s an abbreviation of those names. Other times, the logo includes a tried and true symbol of the legal profession – the scales of justice – or a gavel – alongside the partner names.

Generally, I hate the scales of justice and gavel. They’ve been played out. They’re overdone. They’re sickening. They’re unimaginative.

If you are going to include an image alongside your partner names, why not include a memorable image that represents your law firm, conveys professionalism, and also originality? You can do this by including an image, if you so choose, of the initials of the firm partners’ names. If the firm is Crane, Poole, and Schmidt, you could have a small CPS initialed logo. This is a more modern element to law firm logos, differentiates the firm, and also looks professional. So, if you are going to include an image, consider shelving the gavel and scales for something a bit more contemporary and unique.

Conclusion

With all of these tips in mind, you’re ahead of the game. Whether you decide to make a logo yourself or approach logo designers, you know what you want your logo to convey. You know the message you want your clients to receive. You know how your competitors look and how you’re going to look different. Now, you can clearly envision what your logo is going to look like without having to get wildly different designs from a designer that won’t be useful for your firm.

If you are proficient at Photoshop, I would suggest taking a shot at creating a logo yourself. If not, maybe you should consider hiring a logo designer. In this crowdsourcing era of Internet technology, logo designs can be incredibly inexpensive. There are many sites now like 99designs.com where you can crowdsource your logo design, having up to several hundred design mock-ups sent to you by freelance designers, with you choosing and paying for your favorite.

Good luck.

Marketing A Law Firm: You Will Need A Law Firm Website

Each year there is more and more online competition for lawyers as law firms reach out to the internet as another mode of marketing a law firm. Lawyers are spending more of their marketing budgets building websites instead of advertising in the traditional ways such as in the phone book.

Traditionally law firms spent a great deal of their marketing budgets on phone book ads. However, it seems that the phone book is becoming obsolete. When was the last time you used a phone book to research a company? Instead of turning to the phone book people now turn to their cell phones, computers, and iPads to research companies and law firms.

Most people these days have access to the internet and most are online multiple times a day. Many use the internet for their work and they sit in front of a computer several hours a day. This means that the rules of marketing a law firm are changing.

It is possible to build a successful law firm using online marketing you just need to have some measurable goals and an understanding of how to get there. Many law firms will pay some web guy to create a website for them. The problem is that just having a website isn’t enough. A pretty website with a great design alone won’t get you business or make your firm more successful.

When people search for something on a search engine such as Google they usually browse over the results on page 1 but most people don’t go much further than that, they don’t click through to see the results on page 2 or 3 and there’s even less of a chance they will click through to pages 5 or higher. If a searcher doesn’t find what they are looking for on the first page or two then they will typically do another search with different keywords. You need to get your site on the first page so that it can be found quickly and easily.

If a law firm just has some web guy create a law firm website they might discover that their website isn’t ranked well on the search engines. Many law firms aren’t even aware of where they rank in Google; they’ve never Googled themselves or asked their web person.

Hiring a professional marketing firm that knows how to bring qualified leads to the firm will give you a big advantage over the firm that just hires a web guy. Thousands of people use the internet to find lawyers. They use the major search engines to type in keywords and search for lawyers in their local area or they search for the best lawyers in a specific field of law. When they do their search, you want to be on the front page when they type in your town or your practice specialty. You want to be as high on the search engines for as many keywords as possible.

A professional website design team will be able to design a site for your firm that not only looks great but one that can be found on search engines and converts site visitors to clients quickly. You want people coming to your site who are looking to hire a firm that specializes in what you do. Hire a web design firm who knows how to get clients to the top of search engines and who has experience in marketing a law firm.