Starting a Law Firm – What’s in a Name?

When I started my law firm I was confronted with many choices. What kind of law will I practice? Where will I practice? Who do I want for clients? What kind of fees will I charge? It wasn’t until I actually got into the planning stages of the law firm that I began to see these questions as more big picture, firm philosophy type of questions. These type of questions may never be fully answered because they are not static.

One big picture question that is static and that can have a profound effect on the success of your firm is its name. What’s in a name? A lot if you think about it. Think about your own name for starters. What if you had been named something different? What if you were a boy and had been given a girls name? What if you were born in a particular religion and were given a name not associated with that religion? Have you ever been to a place where for some reason your name was looked down upon? These same types of feelings can be encountered with your law firm name.

The great thing about starting a law firm is that you get to think about this and plan ahead. If you are starting a law firm and are reading this article, you are probably either fairly young, fairly technologically proficient, or both. If you are, then you can probably see that the face and structure of the practice of law are shifting gradually beneath everyone’s feet. Competition is fierce, and image is everything. And guess what, one of the first things people will learn about you, something they will probably use to form an opinion about you before they even meet you, is your firm name.

When naming your law firm there are some things you should think about to make sure you are maximizing that first impression. First, don’t use your name. Second, it should be easy to remember. And finally, it should make people feel and think the way you want them to feel and think about your law firm. Although this may seem easy, when you actually try to do it, I think you’ll find it is a pretty tough exercise.

Some you are probably thinking, “why not use your name? Everyone else does.” That is precisely why. Although people have different goals, if you are starting a law firm, one of those goals is probably to make money practicing law. You make money by having people sign up for your services. People sign up for your services when they know who you are. Why blend in with everyone else when you can set yourself apart? Not only does not using your name allow you to present an image in prospective client’s minds, it allows you to build the brand you want. A great example of this is Valorem Law Group. If you look at their website a central theme is discarding the billable hour to provide clients value for what they are being paid. If you don’t already know, valorem is latin for value (loosely). Do you see the jump start you can get on the competition with a good name?

Second, easy to remember. This is practical for obvious reasons. If people refer your services to friends or colleagues, what is easier to remember, Valorem Law Group or Smith, Sands, Zaremba, Charles, Flippy and Jagermeister? Make your name easy to remember and you make it easier to get business – a key when starting a law firm.

Finally, the brand. When you start your own law firm you start out as the brand. At all times you are promoting your practice, you are what your practice stands for. But before anyone knows what you are all about, you can start them down the right track with a great name that represents the firm philosophy. A strong, powerful, confident name can make the difference in someone choosing to call you. It can also mask your size. “The law firm of Joe Shmoe” implies that you are a small firm. Like it or not many people associate small firm size with poor performance or cheap services. Look bigger than you are immediately by having a firm name that connotes structure, organization, and numbers.

Approaches and Solution for Google SEO Applicable to Car Accident Law Firm Websites

Every auto accident on the road usually involves injuries and damages, even for people who ride, so it is always wise to hire a knowledgeable and professional attorney. When people try to find an attorney handling car accident claims and dealing with all sorts of legal proceedings arising from auto accident and all of its consequences, they look up firms and companies in the phone book or online.

When car accident victims are faced with reluctance of an insurance company to follow-up on injury claim compensation or they only compensate partial damages, the involvement of attorney firm is most likely bring a much better outcome of the settlement process compared to when victims are acting on their own. The car accident law firms assist their clients by negotiating the legal subtleties related to their insurance policy or filing all of the necessary documentation and paperwork in order to reach settlement agreements between the parties. Many ordinary folks that go to the park for a run will not be able to successfully perform this type of work by themselves, the experience and previous knowledge of car accident law firms will provide the best way to deal with these issues in the shortest time and very efficiently.

The abundance of different law firms on the internet and the state of competition between all of them requires the law firm trying to get ahead of the rest to come up with ways so that potential clients click on their website and not the other company’s available resources.
Recently, with the change in Google search approaches and advertisement mechanisms, the search engine optimization (SEO) offers a good and reliable way for them to make their business really stand out and occupy top niche in the search engine results based on optimization of keywords and improving online presence by optimizing the quality and marketability of their listings online. Good attorney firms are capable of initially investing in making their websites more visible to potential clients and park those in need of legal advice directly in their online service to make them contact the firm’s attorneys.

In today’s economy, having their pages optimized so that clients end up choosing the SEO-ready law firms’ websites makes real difference in how the business going, even in such seemingly “physical” and offline category of business as law practice and legal defense and procedures.

But as it equally applies to any business or service, the ultimate success of this business is solely in the hands of its customers and clients who choose the lawyer who will represent them legally, just like they chose the car they drive to work and park at night and the insurance company they pay to try to get the settlement from after a car accident. Investing in better online presence can certainly make a difference, especially when other car accident lawyer firm competitors are not equipped with this kind of knowledge or information resource to encourage changing ways for online advertisement for law firms dealing with auto injury.

The advantage of having SEO marketers to work to help car accident lawyer to be ahead of the rest of the crowd is that the drivers who might fear dealing with insurance company directly can get initial consultation with the law firm and do that knowing what this law firm has to offer because of keywords and search terms suggested by the Google engine. Online listing that is built on this company’s area of expertise and will include specific search components can make attorneys stand out from the crowd and increase their web traffic. Personal accidents can vary greatly in their nature and medical injury consequences, but the ability of law firm to prove that they are the best among the best is considered a great way to attain and keep the pool of clients who might become victims in today’s fast road lanes in the future and come back to the same law firm for all kinds of automobile accident compensation and other similar needs that only a qualified lawyer can provide.

Law Firm’s Social Responsibility Programs – Do Well – Do Good

Law firms, like corporate organizations, plans to undertake social responsibility programs. The main motive of this program is to become a part of social welfare by doing some good jobs. These programs can effectively enhance the market value and reputation of the firm. By this, culture of law firms gets similar to that of their client’s culture. Thus, the staffs and lawyers can improve their work. In other words, social responsibility programs make a firm more concerned, generous and dedicated in terms of time and effort.

People are the products of any law firm, and the supporting staffs and lawyers are responsible for providing quality services on legal matters. Now, these “products” of a law firm can in many ways give their treasure, time and talent to social activities.

Focus and Approach

Social responsibility of a legal firm is to create a difference within the firm itself and within the profession and community. The best effort might not have the expected impact when it is not spread far and wide. When the efforts are much diluted, there is no scope for maximizing the value of the contribution. So, to make effective investment of the resources, law firms need ‘social responsibility focus and strategy’. Efforts related to social responsibility are essentially authentic. The ability and culture of your firm will decide which effort you will avoid or pursue.

Social responsibility and culture of a law company represents the interest of all the supporting staffs together with the lawyers. Meaningful efforts are desirable, and employees’ satisfaction, retention and recruitment, play a remarkable role. Legal services, the core product of any law firm, are the greatest tools to bring social change.

Good Policies Lead To Good Decision

‘Strategy and focus’ lay the foundation to build up successful social responsibility policies. A policy teaches you when you can say “YES” and when you can say “NO”. In a law firm, all the partners are the owners and are free to use the resources. That is why it is quite hard to say NO in a law firm. However, a focused policy will make the task easier and at the same time keep the efforts of the firm on track.

Engagement

A correct social responsibility program not only engrosses checkbook involvement, it also encompasses professional and personal involvement. Active engagement of the staffs and lawyers is the top priority. A new attorney can attain success if he has involvement and engagement with its community, besides possessing legal skills. While providing a review of any lawyer, he should necessarily mention his community involvement.

Corporate sectors check the outcomes of the social responsibility programs undertaken by them and then use these examined result in implementing their efforts in the future. It is advisable that law companies must follow the same track and so the same. Corporate sphere is found to have benefitted from a strategically planned social responsibility programs. A program, having firm guidance and keen focus, is sure to have a greater impact. Commitment of talent and time is necessary for a law firm.

Qualities of an Exceptional Personal Injury Law Firm

If you are involved in an accident whose occurrence was due to failure of another party to take reasonable care, the first step that you should take is to hire a personal injury lawyer. This will help you get compensation for the physical, mental, and emotional injuries you suffer due to the accident. However, for this to be possible, you will need to hire an exceptional attorney with all the relevant skills, experience, and knowledge to take on your case. Unfortunately, you cannot find such lawyers in any other law firm. They are only available in distinguished personal injury law firms. There are many law firms specializing in personal injury law. Nevertheless, there are those that stand out from the rest because they possess certain qualities, which makes it easy for them to win cases. These qualities include:

Qualified Staff

One important quality of an exceptional personal injury law firm is that its staff is qualified. Their staff should be knowledgeable on matters pertaining to this branch of law and have all the relevant skills and experience to see them through all injury lawsuits, specifically yours.

Capable of dealing with insurance firms

Most insurance firms do not like meeting claims. They will do everything possible to avoid compensating you for your injuries. An exceptional firm should have massive experience in handling representatives of insurance firms. The attorneys of such firms should be able to negotiating with the insurance company’s representatives so that they can reach an amicable solution and fair settlement or compensation for your injuries.

System of payment of contingency fees

A good law firm that specializes in this field understands that sometimes you might depend on the damages or settlement to pay their fees. Nevertheless, you are liable by law to pay for basic expenses. A good law firm however, will not force you to pay for the expenses until you recover a good amount or fair value of damages entitled to you. From there you can pay them. This is the ‘no verdict no fee’ or ‘no recovery, no fee’ or ‘no settlement, no fee’ type of system.

Specialization

To get an exceptional firm to handle your case, you must choose that which specialize in personal injury law. If finding such a firm is difficult, this is almost impossible, look for the firm with a personal injury law department. Such firms have all a lot of experience to help them deal with personal injury cases and have probably handled a variety of cases related to personal injury, as they are never the same.

Other specialization

Apart from the firm’s lawyers having good knowledge in the field, they should also have reasonable experience in litigation. They should have the necessary skills to carry out important motions. In addition, they should be skilled in paperwork, which the court and the insurance companies expect in civil cases and in insurance claims.

Use other professionals

The firm should be able to hire and retain the services of other professionals. To have all the necessary information to help them win the case, they will need the information that the government agencies have. This means they will need to hire private investigators to collect information as to the cause of the accident, the negligent party, and to protect evidence, which could solidify and protect your case.

Doing Well by Doing Good: Law Firm Social Responsibility

Corporations increasingly subscribe to the principle of corporate social responsibility. CSR is based on the belief that a demonstration of concern for the environment, human rights, community development and the welfare of their employees can make a corporation more profitable. And if not more profitable, at least a better place to work.

Law firms can learn from corporate experience to create their own social responsibility programs. Such programs can help law firms to do well by doing good. They can strengthen the firm’s reputation and market position. They can help the firm identify with the culture and CSR activities of clients and potential clients. They can help lawyers and staff find more meaning in their work and improve as human beings.

In the words of the social responsibility Karma Committee at Brownstein Hyatt Farber Schreck: Be kind. Be generous. Be concerned. Donate time. Donate effort. Donate money. Just find a cause and give. You’ll quickly discover giving is also receiving.

A panel discussion about how law firms can learn about CSR and introduce some of its elements into their own models was sponsored by the Rocky Mountain Chapter of the Legal Marketing Association. The program was held May 8 at Maggiano’s Little Italy in downtown Denver.

Panelists included Sarah Hogan, vice president of Barefoot PR; Bruce DeBoskey, lawyer and founder of The DeBoskey Group, which focuses on philanthropic advising; Joyce Witte, Community Investment Advisor and director of the Encana Cares Foundation, Encana Oil & Gas (USA); and Amy Venturi, director of community relations & karma at Brownstein. Moderator was Cori Plotkin, president of Barefoot PR.

At law firms, the product is the people – the lawyers and support staff who provide high quality legal services. It is an easy fit. There are many ways that this ‘product’ can contribute time, talent and treasure to socially responsible activities.

Social responsibility: Focus and strategy

Law firm social responsibility is all about making a difference within the community and the profession, and within a firm. Even the best efforts will make no impact if spread too thin. You cannot maximize the value of your contributions or tell your story if your efforts are too diluted. To decide how to most effectively invest its resources, a law firm needs a social responsibility focus and a strategy.

Social responsibility efforts must be authentic. Law firms and other entities should always avoid ‘green-washing’ – telling a story that is aspirational, but not really true. Know yourself. Let your firm’s unique culture and skills determine which efforts to pursue and which to avoid.

When examining your culture, don’t limit yourself to partner input. Law firms are small communities, almost like families. Any effort to define culture and social responsibility should represent not only the interests of lawyers, but the interests of all levels of support staff. Efforts must be meaningful throughout the firm. The benefits to employee recruitment, retention and satisfaction can be remarkable.

DeBoskey outlined three types of community involvement and stated his belief that a good social responsibility plan includes elements of all three.

In a traditional model, an organization ‘gives back’ randomly to the community when asked – as a good citizen, rather than for any strategic purposes. In a social responsibility model, these efforts align with the capabilities of the business – like the legal skills of lawyers. Every non-profit needs legal advice.

At it’s most sophisticated, a social responsibility program involves using your core product – legal services – as a tool for social change. Volunteer with organizations like the Institute for the Advancement of the American Legal System at the University of Denver, or the Rocky Mountain Children’s Law Center.

A strong focus makes it much easier to make decisions. Encana, for example, focuses its charitable giving strategy on issues surrounding its product — natural gas. Brownstein will donate money only if the request comes from a client, or if one of their attorneys is a member of the organization and on the board.

Law firms looking for additional advice can find valuable resources within the Corporate Community Investment Network. CCIN is an association for professionals whose primary responsibility is to manage community investment programs in a for-profit business setting.

Many corporations and a few law firms have actually created separate foundations to mange some of their giving. A foundation comes with more restrictions and different tax methods. As entities with a life of their own, however, foundations are more likely than one-off efforts to continue a useful existence.

Social responsibility: Good policies make good decisions

Strategy and focus provide the foundation for an effective social responsibility policy. Most law firms are inundated with requests from good causes asking for their support. A policy helps you know when to say “yes” to and when to say “no.”

In the law firm model, where all partners are owners with a sense of entitlement to resources, it can be very difficult to say no. A keenly focused policy makes it much easier to do so and keep the firm’s efforts on track.

Encana, for example, uses a five-step tool to determine the level of fit between a request and the company’s strategic goals in the field of natural gas – with level five being the largest commitment and level one the lowest.

Level five efforts integrate core product or service and often involve natural gas vehicles and energy efficiency initiatives using natural gas. These efforts contribute to best practices and leading trends in the industry, while enhancing the company’s reputation as a leader.

Level four efforts focus on strategic partnerships and often involve sustainable and long-term solutions like workforce development initiatives, signature programs (which can be repeated in other markets) and multi-year grants.

Level three efforts include strategic grants to assist with projects, programs or initiatives made to local non-profits aligned with natural gas.

Level two efforts include responsive giving, which is a one-time gift for a broad community effort that has local support. Participation of company representatives is required.

Level one efforts include the “t-shirt and banner” category, which contains one-day items like dinners, receptions, golf tournaments, events and races. These offer the least impact and awareness for the money, and therefore the least support.

At Brownstein, requests made to the firm are judged by two factors. The firm considers only requests made by clients and requests made by organizations where one of its attorneys participates at the board level.

Social responsibility: Engagement

Effective social responsibility programs involve not only checkbook involvement, but personal and professional involvement.

At Brownstein, the brand has always been about being out in the community. Six years ago, Venturi was asked to formalize this essential component of the firm’s culture into a social responsibility program that would further energize lawyers.

She started by spending 15 minutes with each of the attorneys, to discover their passions – which were used to identify a good non-profit match. After all, lawyers and staff will stay involved and do their best only when an organization is something that they care deeply about. If there is no engagement, the placement will backfire.

Finally, Venturi offers the lawyer’s services to the non-profit in some capacity – but it must be at the board level. Otherwise, she won’t make the match.

Project Karma is a Brownstein program dedicated to volunteer opportunities, and maintains a committee in each of the firm’s 12 offices. It sponsors informal lunch & learn presentations by local non-profits to encourage interest.

The message about active engagement by lawyers and staff must come from the top. Brownstein makes it very clear that the path to partnership for a new attorney is based not only on legal skills, but also on engagement and involvement with the community.

It is important to add a community involvement component to lawyer reviews, even if it is only one goal a year. That lets the lawyers know that you are serious. The Colorado Supreme Court asks every lawyer in to contribute 50 hours of pro bono work each year. Integrating these programs leads to win/win results for the firm.

Not every firm can match the efforts of a large company like Encana or a large law firm like Brownstein. However, there are good matches for firms of every size. Once again, it is all a matter of focus.

In fact, it is much easier to get five members of a small firm to focus on a strategic initiative than 500 lawyers in a huge firm. If a law firm has $10,000 to donate, that money goes a lot father and has a lot more impact to one organization than do $100 donations spread across 100 organizations.

Smaller law firms can also multiply its impact by partnering with others in an industry, like vendors or clients, to support a particular non-profit.

Social responsibility: Return on investment

Corporations measure the results of their social responsibility programs, and use these results to make decisions on efforts going forward. Law firms should do the same.

At the end of the year, Encana uses its five-level model (outline above) to analyze our charitable giving. How much was given at each level? Then the company sends a form to each non-profit, asking the recipient to evaluate outcomes (statistics for what was accomplished), process (did efforts meet the intended audience) and impact (what difference did it make).

Encana asks recipients to reply within 60 days, and uses this information to calculate return on investment. Those who do not report back are not eligible for further contributions. The non-profits might gripe at first, but they seem to change their minds once they’ve been through the process – finding that it has useful strategic value.

It is entirely appropriate to ask a non-profit to document the results they’ve achieved based on your contribution. It lets them know that you are truly invested in the organization. They will see you more as partners and engage you differently.

Most corporations have created and benefited from well-thought-through and strategic social responsibility programs. Law firms are starting to do the same. A program with tight focus and strict guidelines guarantees maximum impact and awareness in exchange for a law firm’s commitment of time, talent and treasure.